SEO is the practice of improving the ranking of your website on search engines like Google or Bing. It is an essential part of any online marketing strategy because it helps your website to be more visible to potential customers. Here are eight reasons why SEO is needed for your business (for online and offline business):
SEO Provides more traffic:
The higher your website ranks on search engines, the more likely people are to click on your website. This means more traffic for your business, which can lead to more sales and revenue. Think of a keyword as a post-it note, now put post-it notes on all the items on your desk, labelling them for what they are. You might already know it is a stapler, but you need to tell Google it is a stapler.
SEO is Cost-effective:
SEO is a cost-effective marketing strategy because it targets users who are actively searching for your products or services. This means you only pay for qualified traffic, rather than paying for ads that may not be seen by your target audience. Although the initial outlay for a SEO campaign might cost more than Ads, the long-term effects of an effective SEO strategy are x 10
SEO has Increased credibility:
When your website ranks well on search engines, it adds credibility to your business. People trust Google and other search engines, so ranking well on these platforms can increase trust in your business. Just like ‘word-of-mouth’, it adds credibility to your business.
If you have a local business, SEO can help you to attract customers in your area. Local SEO involves optimizing your website for specific locations, which can help you to appear in local search results and attract more customers from your community. Adding local keywords to your pages and post will make them more relevant to the area.
More and more people are using their smartphones to search the internet, so it’s important that your website is optimized for mobile devices. Google has even stated that mobile-friendliness is a ranking factor, so if your website isn’t optimized for mobile, it could be hurting your search engine rankings. This is becoming a high-ranking factor as people are more mobile than ever.
Increased conversion rates:
A well-optimized website is easier to navigate and use, which can lead to increased conversion rates. If people can find what they’re looking for quickly and easily on your website, they are more likely to make a purchase or take the desired action. This come down to the UX of the site. Google can tell if people are staying on your site long enough to purchase or are they ‘bouncing’ right out there?
SEO has Long-term results:
SEO is a long-term strategy that can provide sustained results over time. While the results of paid advertising can be short-lived, the results of SEO can last for years if the website is well-maintained and the optimization techniques used are sustainable.
Return on investment:
SEO has a high return on investment (ROI) compared to other forms of online marketing. While the initial investment may be higher than other strategies, the long-term results can be well worth it. In fact, SEO has an average ROI of around 14.6%, which is significantly higher than other marketing channels.
Overall, SEO is a crucial part of any online marketing strategy because it helps your website to be more visible to potential customers. By increasing traffic, credibility, and conversion rates, SEO can help your business to grow and succeed in the digital world.